1. Long trip through many countries.
Marsala color plays an important role in the visual identity along black and white.
Graphic system. Grid messages such as notepad, passport stamps with messages and the presence of diamonds to define the information distribution. In addition to an iconographic system created to represent the type of recommendation / tip, where each icon is built on an unfinished line as if it were a tour.
Illustration. To get out of the common guiding vision, some monuments are not shown photographically but are shown with an illustration, to break with that classic manner and show it in a more lively, artistic, different and visual way.
Communication. An online brand with physical and digital products, however communication is mainly through RRSS and the site. Textual and visual message are displayed in a balanced way to reinforce the brand philosophy and the values of its editorial identity. It is transmitted in direct, simple, precise language and is visually supported by photography and the different iconographic and typographic resources.
Packaging / Labeling. One of the values of the brand is the experience, so the packaging had to fulfill a function that supports the value of traveling. This is solved with a box and a label on the outside, like a suitcase that goes with the destination label. Inside, a postcard like the old ones that were sent telling some curiosities or anecdotes of the place and a page mark, which represents the boarding passes of the suitcases as access to that trip.
Merchan. The objective of product design for the brand is to reinforce the values that the guides transmit, such as talking about stores or concept stores where the entrepreneurs, artists, and local designers of the city in question prevail. And especially supporting a small, aware and sustainable sector as an alternative habit to mass consumption. Complementary product design to the guides that will speak for themselves of these values: reusable handbags and tote bags, in favor of a habit of minimizing the consumption of plastic and promote the zero waste are the result of all this. Design of exclusive patterns for the reusable bags that represent the city or country of each published guide, and tote bags with a different quotes representing the values and philosophy of the brand.