Le Periplo

Brief. Le Periplo etravel guide are physical and digital travel guides, a brand created and based in Madrid / Barcelona. It arises from the idea of unmarking the common guides and publishing cities with a different perspective and focused on experiencing the moment that destination lives as a resident would.

Objective. Le Periplo stand up for lesser-known cities or those that have a little-explored second side, telling them through a route with a geographical situation in which the different recommendations are happening; a cafeteria, a monument, a restaurant, a special and photographic location or a store that brings together local artists … Make that traveler explore that destination in a personal, inspirational way and understanding how the city or country is settled.

Le Periplo

Naming. Related to the brand name, and extracting the essence of telling different experiences to future travelers, it was based on what Periplus is by definition:

1. Long trip through many countries.

2. In the past, navigation that was done around an island or a continent. («Navigation around», whose Latin equivalent is navigatio, «navigation»). It is a type of ancient document that contained the set of observations made on a sea voyage that could be useful to future sailors: distances between points, descriptions of the coast, winds, … It was used by Phoenician, Greek and Romans. By extension, the term periplus is used as a literary way of describing a journey full of varied experiences.

Le Periplo

Visual identity.The corporate identity is based on a clean and timeless image, a key color and a typographic logo that plays with a current, fresh and colorful image that is represented in each guide making each number unique, but cohesive with the other issues.

The corporate font that makes up Le Periplo logo is Morion. A serif typeface, elegant with soft shapes where the points and punctuation marks are made in rhombus shapes. A graphic resource to mark a location or a route. Another main typeface is Domain, also serif but with soft and curved shapes for titles, header texts and featured introductions. And the Futura Std as secondary typeface, is a sans serif font that facilitates readability.

Marsala color plays an important role in the visual identity along black and white.

Graphic system. Grid messages such as notepad, passport stamps with messages and the presence of diamonds to define the information distribution. In addition to an iconographic system created to represent the type of recommendation / tip, where each icon is built on an unfinished line as if it were a tour.

Le Periplo

Editorial design. Each guide is presented on its cover and inside with two key colors that are throughout the guide. The predominant colors are based on the photography color palette of each city or country. The descriptions, recommendations and suggestions of the trip are distributed among the photography creating a series of editorial layouts depending on the recommendation type. A faithful editorial identity in each and every guides to differentiate the type of information that is provided and supporting the hierarchy.

Illustration. To get out of the common guiding vision, some monuments are not shown photographically but are shown with an illustration, to break with that classic manner and show it in a more lively, artistic, different and visual way.

Communication. An online brand with physical and digital products, however communication is mainly through RRSS and the site. Textual and visual message are displayed in a balanced way to reinforce the brand philosophy and the values of its editorial identity. It is transmitted in direct, simple, precise language and is visually supported by photography and the different iconographic and typographic resources.

Le Periplo

Packaging / Labeling. One of the values of the brand is the experience, so the packaging had to fulfill a function that supports the value of traveling. This is solved with a box and a label on the outside, like a suitcase that goes with the destination label. Inside, a postcard like the old ones that were sent telling some curiosities or anecdotes of the place and a page mark, which represents the boarding passes of the suitcases as access to that trip.

Le Periplo

Merchan. The objective of product design for the brand is to reinforce the values that the guides transmit, such as talking about stores or concept stores where the entrepreneurs, artists, and local designers of the city in question prevail. And especially supporting a small, aware and sustainable sector as an alternative habit to mass consumption. Complementary product design to the guides that will speak for themselves of these values: reusable handbags and tote bags, in favor of a habit of minimizing the consumption of plastic and promote the zero waste are the result of all this. Design of exclusive patterns for the reusable bags that represent the city or country of each published guide, and tote bags with a different quotes representing the values and philosophy of the brand.